Series 7 Sponsorship in Des Moines, IA
Des Moines is quietly one of the most important financial services cities in the Midwest. Principal Financial Group — a Fortune 500 insurance and investment management company — anchors an ecosystem that includes Nationwide's major Iowa operations, Farm Bureau Financial Services, and Wells Fargo's substantial home mortgage footprint. For Series 7 advisors, Des Moines offers institutional-level training infrastructure in a mid-sized city with dramatically lower competition and cost of living than coastal or major Midwestern markets.
Principal Financial Group: World-Class Local Training
Principal Financial Group manages over $700 billion in assets and is headquartered in Des Moines' iconic Principal Park area. For new Series 7 advisors, Principal is one of the most active local sponsors in Des Moines and provides exceptional institutional training, retirement planning specialization, and access to a large existing client base in the small business retirement plan market.
Iowa's Agricultural Wealth: An Overlooked Client Segment
Iowa's agricultural economy creates a distinct and often overlooked advisory market. Farm families with significant land assets, crop insurance proceeds, commodity futures exposure, and succession planning needs represent a client segment that's underserved relative to its wealth concentration. Advisors with genuine agricultural community connections — either personal or professional — have access to wealth that coastal advisors rarely encounter.
West Des Moines & Waukee: The Growth Corridor
West Des Moines — home to the Principal campus and dozens of financial services companies — and the rapidly growing Waukee community represent Iowa's most dynamic HNW residential and professional growth market. The combination of corporate professional density and Iowa's attractive cost of living creates a very favorable environment for building an advisory practice.
Explore Des Moines Opportunities
Full details are on our Des Moines Series 7 Sponsorship city guide. Career information at the Des Moines Financial Advisor Career guide. State overview: Iowa Series 7 Sponsorship.